Zinrelo Loyalty helps Nature’s Fusions to increase repeat purchase revenues by 2.32X
By : Shailesh Puri
Published On: 2020-08-28
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02:38
Nature’s Fusions launched their rewards program in 2019 to improve customer retention and build their loyal customer base. Just after the launch, they set up an A/B test to systematically measure the impact of their newly launched Rewards Program. The A/B test was able to prove repeat purchase rate was 66% higher for loyalty rewards members. This increased the revenues by 20.65% after the third month. Building on that success, Nature’s Fusion made further gains in 2020.
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