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WHAT IF WE COULD AFFECT PROFOUND, POSITIVE CHANGE BY CREATING MORE INNOVATIVE COMPANIES? Too many people feel stuck at work. They have ideas that could really disrupt the market and help their companies create beautiful, innovative, game-changing products and services, but a host of reasons hold them back. This book dives into those reasons, and offers a technique to help people unlock their creativity and generate brilliant ideas. It?s a philosophy, methodology and technique used successfully for years with Fortune 500 clients, and it?s the driving force behind the incredible growth of Motivate Design, a leading user experience design agency. In Reframe, the CEO, Mona Patel, shares her recipe for the first time, along with the compelling story of how she got there, on how to spark innovation and creativity anywhere, anytime. Those who are disappointed by the stagnation that plagues companies trying to be innovative will find fun and highly effective ways to remove mental, cultural, and organizational barriers and bring out (and condition) each employee?s creative muscle. The goal of Reframe is to help you see the difference between facts and beliefs, impossible and possible, and problems and opportunities. The shift in how you see things changes everything. Case studies, advice from years of strategic design and innovation consulting, and a how-to guide for a unique creative framework called ?The What If Technique? provide convincing evidence that your organization?s next big idea is around the corner. This book will help you conquer roadblocks, identify opportunities and generate brilliant ideas.