We are all teachers. If you?ve ever walked a colleague through a new program, you?re a teacher. If you?ve ever coached anyone on how to kick a football, you?re a teacher. If you?ve ever been a parent? enough said. The problem, however, is that very few of us have ever been taught how to teach!Drawing on Jared Cooney Horvath?s 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that truly influences them. From the challenges of learning through a PowerPoint presentation to the debilitating ?error alarm? that can kick in when students make a mistake, the common barriers to learning are explained and tackled.