A new survey reveals nearly 2 in 5 Americans, or 37, plan on cutting their Black Friday shopping budget this year.br According to Business Insider, that's bound to hit major retailers--even Target, who has shifted its Black Friday sales exclusively to its online platform.br Business Insider reports just 28 of those surveyed said they will shop the same as they did last year.br With a nod to cognitive dissonance, the survey also revealed that more than 1 out of 2 Americans, or 52, remain excited about shopping the day after Thanksgiving.br But as the pandemic endlessly grinds on, 49 of consumers surveyed said they intend to conduct their shopping online.