Daniel Ramsey, CEO & Founder of MyOutDesk CEO, calls Matthew Laurin ‘the mad scientist of SEO,’ or search engine optimization.br br Matthew Laurin, President of Esq.marketing, has been working with SEO and the Marketing vertical for over 10 years now. His SEO firm serves attorneys and law firms, driving up their digital marketing strategy to attract more clientele. Their parent organization is Rankings.io.br br Three focused components to ramp up marketing:br - SEObr - PPCbr - Web designbr br This video breaks down the step-by-step processes that CEOs have used in order to win — which is why this MyOutDesk’s podcast exists, for helping you grow and scale your business!br br Applying his expertise for the general everybody audience, Matthew takes this important topic of building an SEO foundation to help scale your business. And, he's breaking it down step-by-step — giving you a realistic time frame, tools, everything you need to do lay out a sound SEO foundation.br br To use content, Google, and blog posts for basically driving revenue through an SEO strategy, which for a lot of us, is a black box.