Jay Z Launches br New Cannabis Brand.br Jay-Z has officially announced thebr launch of his new cannabis brand, Monogram.br In a press release, Monogram is described asbr seeking to “redefine what cannabis means.” .br The brand’s website saysbr Monogram marks a “newbr chapter” in cannabis.br Defined by dignity, care and consistency.br It is a collective effort to bring you the best, andbr a humble pursuit to discover what the bestbr truly means. Progress is endless, br Monogram, via statement .br The website also describes Monogram’sbr creation process, boasting of “expert growers”br who give every plant “personalized attention.” .br Our batch-by-batch approach and uniquebr potency designation allow us to highlightbr the nuances in between harvests and tellbr you the story of every flower, br Monogram, via statement .br The brand, Monogram, is Jay-Z's first productbr collaboration since he became the chiefbr brand strategist of Caliva last year.br At the time, he said he chose tobr partner with the Northern California-basedbr dispensary because they were “thebr best partner for [his] endeavor.