Black Friday begins November 27.br Mega-retailer Macy's starts rolling out its deals ahead of time, on November 24.br Some deals begin the week before Thanksgiving, on November 16.br Business Insider reports that shoppers can use a code BLKFRI to get an extra 20 off some items.br Macy's hopes its deals on clothing, jewelry, cosmetics, kitchenware, and home goods will boost it's business, which has been ravaged by COVID-19.