Nine months on the New York Times bestseller list. Over One Million Copies Sold! ? YES, YOU CAN WIN! ? Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son?s hair length and hundreds of other matters for over five decades. Ever since coining the term ?win-win? in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation. ? No matter who you?re dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master. ? ?Flawlessly organized.