Pepsi Releases Limited Editionbr Apple Pie Flavor.br On Tuesday, Pepsi announced the release of abr new, dessert-inspired flavor: Apple Pie Pepsi. .br According to the company, the flavor is designed to taste and smell exactly like an apple pie, with notes of cinnamon, crisp apple and buttery pastry crust. .br In a statement, vice president of marketingbr Todd Kaplan called the Apple Pie Pepsi abr “refreshingly delicious twist.”.br We’re providing a refreshingly delicious twistbr on the traditional slice of apple pie, whilebr making sure people have some fun and don’tbr take themselves too seriously in the process, br Todd Kaplan, via Thrillist.br Unfortunately, Apple Pie Pepsi won’tbr be available in store aisles. .br Pepsi has decided to only make 1,500 2-literbr bottles and give them away as part of theirbr “PepsiApplePieChallenge” campaign. .br In order to win, fans must submit a photo orbr video that shows off their own baking mishaps. .