An advertisement for "Good Meat Day" on the 29th of November in Japan, encouraging Japanese people to eat domestic produce in order to maintain the food circulation and support local producers. br br "Good Meat Day" was established by the "Better Miyazaki Beef Making Measures Council". br It is derived from the Japanese puns of the number 11 looking like the word いい, meaning "good" and the number 29 sounding like にくmeaning "meat". br Now it has spread nationwide and is a big event for meat lovers.