Halsey Announces New Beauty andbr Cosmetics Brand, about-face.br On January 4, Halsey announced thatbr she was launching her own direct-to-consumerbr beauty brand, about-face. .br The brand is currently availablebr for preorder and will launch three differentbr lines on January 25: face, lip and eye. .br The products are entirely vegan-made andbr range in price from $17 to $32. .br On Twitter, the 26-year-old singer-songwriterbr wrote that about-face was inspired by herbr own self-taught makeup journey.br many of you know ive done mybr own makeup for a long time ... I’ve beenbr doing makeup for myself for most ofbr my career (even as far as SFX!), Halsey, via Twitter.br Halsey said that “every detail” of the brandbr was made by her and that it culminated into thebr “cool makeup” she wished she had as a kid. .br it’s special to me bc I’m not just thebr face of some company. I’m the Creator,br the Head Makeup Artist ... every detailbr of this from shade names, to productbr ingredients, to packaging was me, Halsey, via Twitter.br According to the brand’s website, about-facebr is meant to “celebrate every version of us.” .