#behavioralinterviewquestions #womenempowerment #behaviouralscience br br In this episode of conversations with Priya, Priya Mishra talks to Cheryl Hayes on the behavioural psychology of customers today, the impact of social media and digital marketing to the consumers during this pandemic. br br These two empowered women in the business also talk about Cheryl's data research on the intent of the audience that proves that there is a need to put yourself in your customer's shoes. How does the public consume media? br br Other topics include growth of e-commerce, customer relationships, the effect of the pandemic on marketing, adaptive methodology and more. Will consumers' online behaviour continues to go up, or will they soon crave for social interaction? Find out in this interview! br br ABOUT CHERYL HAYES br br Cheryl is an accomplished human behaviour strategist and researcher with over 25 years of experience bringing a diverse perspective from her background in sales and marketing, legal research and clinical psychological counselling fields. br br Cheryl holds the highest level of recognition with the Research Society of Australia with formal training in Behavioral Science (double majors in PsychologyLegal Policy Analysis) and post-grad qualifications in Management & Strategic Planning. She is also a member of the IAPA (Institute of Analytic Professionals in Aust). Cheryl regularly works with many of Australia's Top 100 companies and presents to br many Boards, CEO'sExec's and federal and state governments.