The Weeknd Reveals Motive Behind br Yearlong Facial Transformation.br On February 3, The Weeknd opened up to ‘Variety’br about the bizarre facial transformations he underwentbr to promote his latest album, ‘After Hours.’ .br Over the past year, The Weeknd hadbr gradually changed his appearance in music videosbr and during public appearances.br He progressed from a "broken nose"br to a heavily-bandaged face and finally tobr prosthetics portraying dramatic plastic surgery.br According to the 30-year-old star, thebr aesthetics he chose were meant to representbr the “absurd culture of Hollywood.” .br The significance of the entire headbr bandages is reflecting on the absurdbr culture of Hollywood celebrity andbr people manipulating themselvesbr for superficial reasons to pleasebr and be validated. , The Weeknd, to 'Variety'.br He wanted his character to hitbr “heightened levels of danger and absurdity”br as the music videos progressed. .br The Weeknd also revealed that hebr intentionally chose for his final facialbr transformation to be an unattractive look.br I suppose you could take thatbr being attractive isn’t important to mebr but a compelling narrative is, The Weeknd, to 'Variety'.br Now, The Weeknd is seemingly back tobr his normal self, as he appeared sans bandages or br prosthetics in Pepsi’s recently released Super Bowl ad.