There are so many things that go viral for being utterly silly but that is the fun of it. So every few days we have a new meme material coming in from a movie dialogue to something utterly ridiculous going viral. The latest entrant in the meme factory is the 'mature bag.' What is a mature bag, you wonder? A video of a college guy explaining how to look attractive in college which is going viral. In the video, the guy explains that one has to carry a mature bag aka a leather bag to look 'cool.' Netizens have found this good enough content for meme material and mature bag memes are all over the place.