What Is Content Marketing? br br Content marketing; is a new generation digital communication and marketing process. The new media ecosystem is prepared by sensible positioning studies in the mind of a new or current customer group. By preparing the content that will attract the attention of the target audiences of the brands. br br What is in a content strategy? br br The focus of a content strategy is the creation, planning, delivery, and governance of content. Content not only includes the words on the page also the images and multimedia that are used.