In this video, We will talk about search intent. What is search intent? and How to optimize to search intent for SEO? br br Search intent is the reason behind a researcher’s query on search engines. In other words, it is the answer to why the person searched. Is the user searching for a question? Does the user want an answer to this question? Putting all these aside, they might just want to visit a specific website. Maybe they want to buy something. Here the answer to these questions is called search intent. Search intent is the first target a user has when searching for a search query in a search engine.