'Blind box' craze grips China's youth and mints toy makers a fortune
By : Agence France-Presse
Published On: 2021-04-28
1 Views
01:19
The "blind box" toys, first popularised in Japan, have fixated China in recent years, driving a booming second-hand market and decorating the desks of white-collar workers across the country. "Blind box" toys give buyers a sense of mystery, showing a range of possible figures inside, and occasionally giving out a rare and unadvertised figure when opened. Wang Zhaoxue, an 18-year-old music student is one of legions of young Chinese hooked on snaffling up the toys - from pop art-inspired figurines to mini-archaeological treasures, which have a similar level of collectibility as baseball cards.
Watch More videos From Agence France-Presse Channel
Trending Videos - 5 June, 2024
RELATED VIDEOS
