Wingstop CEO Announcesbr Launch of Virtual Brand, Thighstop.br Wingstop is branching out with the launch ofbr their first delivery-only brand, Thighstop. .br According to Wingstop CEO Charlie Morrison,br Thighstop will finally give dark meat chickenbr thighs “the attention they deserve.” .br The menu will only consist of two items:br crispy bone-in thighs and breaded boneless thighs.br The menu will only consist of two items:br crispy bone-in thighs and breaded boneless thighs.br Both can be coated in one of Wingstop’s 11br signature sauces, which Morrison called a deliberatebr attempt to keep the virtual brand familiar. .br We're doing a deliberate hackbr on our brand. People will know thisbr is Wingstop behind the scenes, Charlie Morrison, via Insider.br More than 1,4000 Wingstop locations in the United Statesbr will act as dark kitchens for the virtual brand. .br Customers can order pickup or deliverybr via Doordash or Thighstop’s website or app. .br The launch of Thighstop is also a strategicbr move, as it will allow Wingstop to significantlybr cut down on supply chain costs.br Until now, Wingstop has purchasedbr each part of the chicken separately tobr accommodate its various menu items.br By creating a thigh-focused brand, Wingstop can nowbr purchase whole chickens directly from suppliers forbr $1.50 per pound, instead of wings for $3.22 a pound.