Michael B. Jordanbr Agrees to, Renamebr Rum Brand, After Facingbr Heavy Criticism.br On Tuesday, Michael B. Jordan took to his Instagram Storybr to release a statement concerning his new rum brand. .br The 34-year-old actor launched the brandbr earlier this month under the name J’Ouvert. .br He immediately faced criticism forbr appropriating Caribbean culture.br The word J’Ouvert is “deeply rooted in Trinbagonianbr and Caribbean culture” and commonly used on thebr islands to mark the start of Carnival. .br Even rapper Nicki Minaj, who was born in Trinidadbr and Tobago, voiced her opposition to the name. .br I'm sure MBJ didn't intentionally dobr anything he thought Caribbean pplbr would find offensive … But now thatbr you are aware, change the name &br continue to flourish & prosper, Nicki Minaj, via Insider.br In his Instagram post, Jordan said it was neverbr his intention to “offend or hurt a culture.” .br I just wanna say on behalf of myself & mybr partners, our intention was never to offendbr or hurt a culture (we love & respect) & hopedbr to celebrate & shine a positive light on, Michael B. Jordan, via Instagram.br After days of “learning” andbr “engaging" in “communitybr conversations,” Jordan hasbr agreed to rename the brand. .br We hear you. I hear you & want to be clearbr that we are in the process of renaming.br We sincerely apologize & look forward tobr introducing a brand we can all be proud of, Michael B.