Amazon ($AMZN@US) plans to hold a beauty products event in October in an effort to lure early holiday shoppers. The Holiday Beauty Haul event is scheduled for October 4-25 and will feature several product types, including fragrance, men’s grooming, and winter skincare. Amazon, the world’s largest online retailer, has been working to gain a more significant share of the global beauty market, generating $500 billion in annual sales. The company began offering health and beauty products in 2000. The beauty market is of particular interest now, as online sales surged 40 in 2020 from a year earlier. Online sales of self-care items like shampoo, face wash, and lotions climbed 59.