South Korean government holds pop concert to promote K-culturebr br Some 3,000 fans filled a concert hall in the South Korean city Goyang and almost 150,000 viewers went online to enjoy a K-pop concert held by the South Korean government last weekend. The '2021 World K-pop Concert (K-Culture Festival)' was held to promote South Korean K-pop, cuisine, beauty, and fashion culture to a wider global audience while sending messages of encouragement and comfort during the coronavirus pandemic.