The video features Paddy Leahy, Digital Product Lead at 48, Three Ireland.br br In a first for the Irish market, 48 offers its subscribers a choice of how they use their data allowance via “Flexi Data” in the my48 application. In this video, Paddy discusses how 48’s flexible, digital-only proposition was made possible by migrating legacy systems and infrastructure to the cloud, working with partner Torry Harris Integration Solutions (THIS). A complete overhaul of customer portals and user experience further accelerated 48’s digital transformation.