With TikTok making beauty products go viral every other day, it seems that more and more products are being released in the hope of becoming the next big thing. From the ELF Power Grip primer, a sticky primer that grips makeup, to the Sigma Renew lip oil, a hydrating, pillowy lip oil with the shine of a gloss, we rounded up some of the most-hyped products from January to test out for ourselves.br br Products used in video:br ELF Cosmetics Power Grip Primer, $10br br ELF Cosmetics Camo Powder Foundation in Medium 330 W, $11br br br Makeup Revolution 5D Lash Pow Mascara, $8br br br Fenty Beauty Killawatt Freestyle Highlighter in Ginger BingeMoscow Mule, $38br br br Charlotte Tilbury Beautiful Skin Foundation in 7 Neutral, $44br br br Sigma Renew Lip Oil in All Heart, $22br br br Rare Beauty Warm Wishes Effortless Bronzer Stick in Always Sunny, $23 br br br Rare Beauty Always an Optimist Soft Radiance Setting Powder in Medium, $22br br br NYX Thick It.