This Day in History: , 'Star Wars' Opens.br May 25, 1977.br The first installment of br George Lucas' saga "in a galaxy br far, far away," premiered in the br U.S. on Memorial Day weekend.br Cinema would be forever br marked by the premiere, br described as an "earthquake" br by Princess Leia star, Carrie Fisher.br Months before the br release, Lucas and br 20th Century Fox co-ordinated br an extensive marketing push.br The anticipation for the film br led to long lines, sold out br showings and, ultimately, a br pop culture phenomenon.br Actors Mark Hamill, br Harrison Ford and Carrie br Fisher became overnight br stars and fan obsessions.