Digital transformation is a pervasive topic of conversation today, and is becoming increasingly important to adopt as a process in business. Nicole Junkermann of NJF Capital believes in the need to support digital transformations with strategic investments that help facilitate the development of new technologies. These technologies can help solve commercial problems and make business operations more efficient. For example, improved data analytics systems can help business owners make more informed strategic decisions.br Many aspects of our working and personal lives are likely to become digitised and automated in the not-too-distant future, with the developments in artificial intelligence and deep learning meaning that all technologies will become intelligent. Nicole Junkermann has seen the potential of the automation, and the solutions it can help provide to global issues, and invested accordingly.br The key is to support change, not to deny it, as a refusal to adapt will only cause problems for your business.