Italy has an intriguing history of kit designers for its national soccer team. After being outfitted by Adidas in the 70s, the Azzurri has had deals with multiple brands. This list, in chronological order, includes Le Coq Sportif, Diadora, Nike, Kappa and for the past two decades Puma. Now it's back with Adidas in 2023 to launch a new sponsorship. News reports of the deal have said that the contract is for four years with Adidas paying the Italian federation roughly $38 million annually.