Google Faces Antitrust , Lawsuit for Alleged Digital , Advertising Dominance.br On January 24, the United States Justice br Department, along with eight states, br filed an antitrust suit against Google. .br On January 24, the United States Justice br Department, along with eight states, br filed an antitrust suit against Google. .br 'Time' reports that the suit aims br to smash the tech giant's alleged monopoly br on the online advertising ecosystem. .br The suit argues that Google's control of online br advertising presents a hurtful burden to advertisers, br consumers and even the U.S. government.br According to the government, Google has asserted br its dominance through neutralizing or eliminating br rivals and forcing advertisers to use its products.br While speaking at a January 24 press conference, br Attorney General Merrick Garland said, , “for 15 years, Google has pursued br a course of anti-competitive conduct.”.br According to Garland, Google's efforts have halted br the rise of rival technologies and manipulated br the mechanics of online ad auctions.br First, Google controls the technology used br by nearly every major website publisher br to offer advertising space for sale. , Merrick Garland, United States Attorney General, via 'Time'.br Second, Google controls br the leading tool used by advertisers br to buy that advertising space, Merrick Garland, United States Attorney General, via 'Time'.br And third, Google controls the largest br ad exchange that matches publishers br and advertisers together each br time that ad space is sold, Merrick Garland, United States Attorney General, via 'Time'.br 'Time' reports that the suit br was filed in federal court br in Alexandria, Virginia.