Recognizing businesses and brands with a purpose, that's the goal of the "Asia Pacific Tambuli Awards," which is a project of the University of Asia and the Pacific School of Communication.br br The awarding will be held in June and they're now in the process of screening submitted brand campaigns and corporate initiatives.br br To tell us more about this is Doctor Jerry Kliatchko, organizer of the Asia Pacific Tambuli Awards. He's also the Dean of the Integrated Marketing Communication and Media and Entertainment Management at the UAP.