An SEO consultant works to improve a website's visibility in search engine results pages (SERPs). Here are some common tasks an SEO consultant might perform:br br Website analysis: The consultant will analyze the website's structure, content, and performance to identify areas that need improvement.br br Keyword research: The consultant will research and identify the best keywords for the website to target in order to drive traffic.br br On-page optimization: The consultant will optimize the website's content, meta tags, and internal linking to make it more search engine friendly.br br Off-page optimization: The consultant will work on building backlinks to the website from other reputable sites to improve its authority and rankings.br br Content strategy: The consultant will develop a content strategy to create high-quality, relevant content that attracts and engages visitors.br br Analytics and reporting: The consultant will use tools like Google Analytics to track website traffic, rankings, and conversions and report on progress and success.br br Overall, an SEO consultant's job is to help a website rank higher in search engine results and drive more traffic and conversions.