World Wrestling Entertainment and Endeavor's UFC, which recently announced their plans to merge, announced that the new entity will be called TKO Group Holdings, a reference to the term "technical knockout" used in professional fighting. The merger between Endeavor and WWE aims to create a sports entertainment powerhouse valued at over $20 billion. Under the agreement, Endeavor will hold a 51 stake in the new company, with WWE shareholders owning the remaining 49. Endeavor CEO Ari Emanuel has expressed his intention to replicate the successful strategy Endeavor employed with UFC in its partnership with WWE. UFC's revenue experienced a significant surge of 20 from 2021 to 2022 under Endeavor's management. The group will be listed on the New York Stock Exchange under the ticker symbol TKO.