How to Increase Sales and Interest , by Boosting Your Company's Online Presence.br 'Newsweek' recently spoke with experts br to offer readers tips for boosting br their company's online presence.br A website allows your company to connectbr with consumers, providing information br and pricing on your goods and services. .br Several online website-building tools br can walk you through the steps needed br to get your website up and running.br Search engine optimization, SEO, br can help your website rank br higher in online searches.br Keyword optimization sites and a number br of free online platforms can give you a list br of keywords that are relevant to your industry. .br A content schedule dictates how often you br post new content and can help keep your site br feeling fresh and offer visitors engaging content.br Try using guest posting. Allowing writers br outside of your in-house team to add content br can help by contributing unique voices and insights. .br Good guest posters can include experts in br your industry or positive customer feedback. .br Finally, online email campaigns offer br a less-expensive alternative to br traditional print advertisements. .