Russian fashion industry steps in as Western brands departbr br Despite limited resources, Russia's fashion industry aims to replace Western brands that left due to the Ukraine conflict. YOU clothing brand is positioning itself as an alternative to Massimo Dutti, which closed 500+ shops. CEO Yevgeniya Moseychuk stresses the need to localize production. Alexander Peremiatov, a Russian designer retail space founder, sees a rise in 'patriotic consumption.