X Social Media , Is Suing X, Formerly Twitter.br Elon Musk rebranded Twitter to be br called X at the end of July 2023.br Now, a company called X Social Media LLC br is filing suit, The Verge reports.br According to the lawsuit filed on br Oct. 2, X Corp. has violated Florida br common law due to "unfair competition and br trademark and service mark infringement.".br X Social Media, which has continuously used its registered trademark since 2016.br claims to have “already suffered loss in revenue that correlates with X Corp.’s br rebrand and use of the mark ‘X.’”.br However, law professor Alexandra Roberts says, br “In a crowded field with lots of ‘X’ trademarks, br it will be difficult to enforce against others.” .br The argument that will enable TwitterMusk to get protection for the mark will be the same argument that impedes aggressive enforcement, Alexandra Roberts, a professor of law and media br at Northeastern University, via The Verge.br There are thousands of single-letter trademark registrations; many, but not all, of them are more elaborately stylized than the one that now appears on the site formerly known as Twitter. , Alexandra Roberts, a professor of law and media br at Northeastern University, via The Verge.