Directed by the award-winning Vince Squibb and created by Vodafone and Ogilvy UK, the 30” ad centres around the mischievous star of the show Ellie, who is trying to set a cunning trap to capture Santa on her wireless camera with the help of her toy Elf and Vodafone’s reliable award-winning network. br br Cora, from Warsop, is the "star" of the show.