Intel Announces New , Generative AI Company.br On January 3, Intel announced itsbr latest ambitious plan to establish an br independent company dedicated to generative AI.br On January 3, Intel announced itsbr latest ambitious plan to establish an br independent company dedicated to generative AI.br Quartz reports that the new enterprise firm, br named Articul8 AI, will be formed in partnership with br digital-focused asset manager DigitalBridge Group.br Quartz reports that the new enterprise firm, br named Articul8 AI, will be formed in partnership with br digital-focused asset manager DigitalBridge Group.br The financial details of the arrangement have br not been disclosed, including the valuation of br the deal or Intel's stake in the resulting venture.br Articul8 AI will reportedly operate with br an independent board of directors, br with Intel participating as a shareholder.br Former Intel Vice President br Arun Subramaniyan was br named Articul8's new CEO. .br We’ve been really trying to addressbr the biggest gap in generative AI br today, which is that building a proof br of concept is easy, but getting br things into production and doing br it safely and in a cost sustainable br way is really what is missing, Arun Subramaniyan, Former Intel vice president, via Reuters.br We’ve been really trying to addressbr the biggest gap in generative AI br today, which is that building a proof br of concept is easy, but getting br things into production and doing br it safely and in a cost sustainable br way is really what is missing, Arun Subramaniyan, Former Intel vice president, via Reuters.br Quartz reports that the news comes after the California-br based tech company announced plans to take on chip br maker Nvidia amid an escalating global chip market race.br Quartz reports that the news comes after the California-br based tech company announced plans to take on chip br maker Nvidia amid an escalating global chip market race.br Quartz reports that the news comes after the California-br based tech company announced plans to take on chip br maker Nvidia amid an escalating global chip market race.br The announcement of Articul8 makes Intel a br challenger to a range of companies that include br ChatGPT maker OpenAI, Google and Stability AI. .br With its deep AI and high performance computing domain knowledge and enterprise-grade GenAI deployments, Articul8 is well positioned to deliver tangible business outcomes for Intel and our broader ecosystem of customers, Pat Gelsinger, Intel CEO, via Quartz.br Quartz reports that Articul8 is the product br of research on enterprise AI conducted by br Intel and Boston Consulting Group (BCG). .