Olympics welcomes first beer sponsorbr br The International Olympic Committee selects Anheuser-Busch InBev as its first beer sponsor in a 40-year history, securing a multi-Games deal that includes the upcoming Paris Olympics, 2026 Winter Games, and the 2028 Los Angeles Olympics, with the zero-alcohol version of Corona as the global beer sponsor. The deal marks a significant partnership for both parties in the lucrative Olympic sponsorship program.