Netflix and WWE , Announce Massive 10-Year , Streaming Deal.br On January 23, Netflix and TKO Group Holdings br announced a new partnership that will bring br the WWE's flagship 'Raw' program to br the streaming platform next year.br On January 23, Netflix and TKO Group Holdings br announced a new partnership that will bring br the WWE's flagship 'Raw' program to br the streaming platform next year.br NBC reports that Netflix's first br major move into live sports comes as br a ten-year deal valued at over $5 billion.br According to a company filing, Netflix will retain br the option to exit the deal after five years, br or extend the contract for another decade.br In exchange, Netflix will be able to stream 'Raw' globally, including exclusive rights to the show in the br United States, Canada, Britain and Latin America.br Outside of the U.S., Netflix will also br become home for all WWE shows, including br SmackDown and NXT, and specials like br Wrestlemania, Royal Rumble and SummerSlam.br Following news of the deal, br shares in TKO leapt over br 20 in premarket trading.br A separate announcement helped boost those br stock gains as superstar Dwayne Johnson br revealed he would join TKO's board of directors.br A separate announcement helped boost those br stock gains as superstar Dwayne Johnson br revealed he would join TKO's board of directors.br This is a super game changer. br When you look back at the br chapters of sports media history, br new chapters are driven by br extraordinary new paradigms. , Mark Shapiro, TKO President and br Chief Operating Officer, via NBC.br This is a super game changer. br When you look back at the br chapters of sports media history, br new chapters are driven by br extraordinary new paradigms. , Mark Shapiro, TKO President and br Chief Operating Officer, via NBC.br ESPN and Turner bringing NFL br to cable in 1987. Rupert Murdoch br bringing football to Fox in 1994. br When new histories are written, br 'Raw' on Netflix will be br such a chapter starter, Mark Shapiro, TKO President and br Chief Operating Officer, via NBC.br ESPN and Turner bringing NFL br to cable in 1987. Rupert Murdoch br bringing football to Fox in 1994. br When new histories are written, br 'Raw' on Netflix will be br such a chapter starter, Mark Shapiro, TKO President and br Chief Operating Officer, via NBC.br 'Raw' is currently the USA Network's top program br with 17.5 million viewers annually. The agreement br with Netflix will bring the show to about br 250 million global Netflix subscribers.br 'Raw' is currently the USA Network's top program br with 17.5 million viewers annually.