Fossil to Stop , Making Smartwatches.br Fossil Group has decided to redirect its resources to goods outside of the "smart" category, The Verge reports. .br Jeff Boyer, executive vice president and COO of Fossil, shared the news on Jan. 26.br As the smartwatch landscape has br evolved significantly over the past few br years, we have made the strategic decision br to exit the smartwatch business, Jeff Boyer, executive vice president and COO of Fossil, to The Verge.br Fossil Group is redirecting resources to br support our core strength and the core br segments of our business that continue to br provide strong growth opportunities for us: , Jeff Boyer, executive vice president and COO of Fossil, to The Verge.br ... designing and distributing br exciting traditional watches, jewelry, br and leather goods under our own as br well as licensed brand names, Jeff Boyer, executive vice president and COO of Fossil, to The Verge.br The Gen 6 smartwatch will be Fossil's last. .br It first launched in 2021. .br Current Wear OS watches will remain updated "for the next few years," according to Boyer.br The company's exit from smartwatches doesn't come as a complete surprise.br Reddit users previously shared "insider" br knowledge about the change, and Fossil's br expected 2023 Gen 7 announcement never came.br Fossil's absence from the market will leave a big gap br as it's been a significant maker of Wear OS smartwatches throughout the years, The Verge reports.