Google Joins Coalition , Aimed at Combating , AI-Generated Deepfakes.br On February 8, Google joined forces with a coalition br of tech and media leaders to advance the ability to br identify artificial intelligence-created or altered media. .br On February 8, Google joined forces with a coalition br of tech and media leaders to advance the ability to br identify artificial intelligence-created or altered media. .br NBC reports that Google will use an Adobe br project called Content Credentials, which allows br users to verify images, videos, audio and documents. .br The group, the Coalition for Content br Provenance and Authenticity, or C2PA, br also includes Intel and Microsoft.br The group, the Coalition for Content br Provenance and Authenticity, or C2PA, br also includes Intel and Microsoft.br The group says the measure will allow institutions br like news outlets and social media platforms to br offer users verification that content is authentic. .br The coalition was formed amid rapidlybr evolving AI technology capable of br generating convincingly realistic media. .br The way we think we’re trying to br solve the problem is first, we want br to have you have the ability to br prove as a creator what’s true, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.br And then we want to teach people br that if somebody is trying to tell br you something that is true, they br will have gone through this process br and you’ll see the ‘CR,’ almost like br a ‘Good Housekeeping’ seal of approval, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.br And then we want to teach people br that if somebody is trying to tell br you something that is true, they br will have gone through this process br and you’ll see the ‘CR,’ almost like br a ‘Good Housekeeping’ seal of approval, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.br NBC reports that Google has released br an entire suite of generative AI products, br including a number of editing and creation tools br along with the company's chatbot, Bard.br NBC reports that Google has released br an entire suite of generative AI products, br including a number of editing and creation tools br along with the company's chatbot, Bard.br At Google, a critical part of our br responsible approach to AI involves br working with others in the industry br to help increase transparency br around digital content, Laurie Richardson, vice president br of trust and safety at Google, via NBC.br This is why we are excited to join the committee and incorporate the latest version of the C2PA standard, Laurie Richardson, vice president br of trust and safety at Google, via NBC.