Robert Kolt, an advertising professor at Michigan State University, joins ‘Forbes Talks’ to discuss the value of Super Bowl ads.br br 0:00 Introductionbr 0:21 Taylor Swift's Impact On Advertisingbr 0:45 Super Bowl And Brand VisibilityRecognitionbr 3:47 The FTXCrypto Super Bowl Adbr 5:47 Social Media And Super Bowl Ads: The Goal Is To Be A Trending Topicbr 7:48 What Brands Are The Highly Anticipated Ads?br br Subscribe to FORBES: br Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:br br br Stay Connectedbr Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.