Sporting bold shapes and undeniable style that would be as at home in a sneakerhead's collection as in their driveway, Nissan today unboxed the all-new 2025 Kicks with an interactive experience in Brooklyn, at the opening rounds of the 2024 NCAA® Men's Basketball Tournament at Barclays Center.
Designed to energize the compact crossover segment and thoughtfully enhance every drive, the new Kicks makes its virtual debut outside Barclays Center, where fans will spot a larger-than-life, digital 3D "shoebox" featuring the new model. Inside the Barclays Center, game attendees can visit the Kicks Unboxing booth, see the car for the first time, and enjoy live music from Kicks Beats DJs, a Kicks Lacing Station with giveaways and much more to thrill basketball fans.
