Google to Settle Lawsuit by , Destroying Billions of Private Browsing Records.br In 2020, Google was sued by numerous br users who claimed that the tech giant br secretly tracked their internet use despite br browsing in Chrome's incognito mode.br The plaintiffs claim that this allowed br Google to be an "unaccountable trove br of information," 'The Guardian' reports.br To settle the lawsuit, Google has agreed br to destroy billions of private records.br The company will also update br its "private" browsing disclosures. .br Additionally, incognito users will be br able to "block third-party cookies for br five years," 'The Guardian' reports.br The result is that Google will br collect less data from users’ private br browsing sessions, and that Google br will make less money from the data, Plaintiffs' lawyer, via 'The Guardian'.br While Google supports the settlement, it br does not agree with the "legal and factual characterizations" put forth by the plaintiffs.br We are limited in how strongly we br can market Incognito because it’s br not truly private, thus requiring br really fuzzy, hedging language br that is almost more damaging. , Google’s chief marketing officer, Lorraine Twohill, br wrote to the CEO, Sundar Pichai, in 2019, via 'The Guardian'.br A lawyer for the plaintiffs called br the agreement "a historic step in br requiring honesty and accountability br from dominant technology companies.".br While plaintiffs will not receive damages as part of this settlement, they could still sue individually to be monetarily compensated.