Blog: br In today's fast-paced, digital-centric world, the relevance and value of tangible, physical forms of communication such as greeting cards might be easily underestimated. Nevertheless, as the CEO of a greeting card business, I can personally vouch for the continued importance and manifold benefits of selling greeting cards in retail stores. This post will break down why this age-old tradition continues to thrive and why it's beneficial for everyone involved, from the greeting card companies to the retailers and, of course, the customers.