64-year-old Williiam Lonzagay, a.k.a. Mang Willy wears fashionable business attire matched with a cowboy hat while selling taho along EDSA-Balintawak in Quezon City on Wednesday, June 5. Mang Willy has been wearing cowboy outfits for more than ten years but decided to change them to formal menswear three years ago as part of his marketing strategy. (MB Video by Noel B.