Jelly Roll Teams Up With Dunkin’ , to Launch ‘Jelly’ Merch.br In honor of National Doughnut Day on June 7, Jelly Roll is partnering with Dunkin'.br In honor of National Doughnut Day on June 7, Jelly Roll is partnering with Dunkin'.br A promotional video shows the br Grammy-nominated musician with br a box of doughnuts, explaining br how he got his nickname.br Everybody always asks me br how I got the name Jelly Roll. br Believe it or not, truth is, it's br 'cause of these little guys right here, Jelly Roll, via promotional video.br Y'all know growing up doughnuts were br truly my kryptonite. My mama used to br tell me all the time that I was so sweet, br I could open up my own Dunkin', Jelly Roll, via promotional video.br New Dunkin' merch will be available br beginning June 6 at 12 p.m.br That merch includes a "jelly" hoodie br and a "grab me a glazed" hoodie, as br featured in Ben Affleck's commercial.br That merch includes a "jelly" hoodie br and a "grab me a glazed" hoodie, as br featured in Ben Affleck's commercial.br Two concert-style shirts will also drop.br In April, Jelly Roll told 'People' br that he's often gifted jelly roll cakes, br which he didn't know were a thing. .br He still eats and enjoys them, though doughnuts are where his heart belongs. .br Here's a funny thing. I didn't realize br that jelly rolls were cakes. I got named br Jelly Roll after a jelly doughnut. br My mother didn't know there was a br different pastry called a jelly roll, Jelly Roll, to 'People'.