Discover how Customer-Centric Innovation can transform your business! In this insightful video, we delve into the concept of Customer-Centric Innovation, highlighting the importance of integrating the Voice of the Customer (VOC) into your innovation processes. Learn how companies like LEGO have revitalized their product lines by actively listening to customer feedback. By adopting these principles, businesses can create solutions that truly resonate with their target audience, uncover new opportunities, and enhance customer satisfaction and loyalty.