South Korean professor aims to change global proteinbr br In a small laboratory in Seoul, a team of South Korean scientists are injecting cultured beef cells into individual grains of rice, in a process they hope could revolutionize how the world eats. From helping prevent famines to feeding astronauts in space, team leader and professor Hong Jin-kee believes his new so-called "meaty rice" could become an eco-friendly, ethnical way for people to get their protein.