Nike's stock fell almost 14 in early pre-market trading after the company said it expects revenue to decline more than expected in 2025, with an expected 10 decline in the first quarter. Nike reported fiscal 2024 fourth-quarter revenue fell 2, below analysts' estimates, with direct-to-consumer sales down 8. For fiscal 2025, Nike expects overall sales to fall mid-single digits, reflecting challenges from the fourth quarter. Nike CEO said fiscal 2025 "will be a transition year for our business." The company is trying to reignite sales growth after a lackluster year for the stock.