The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, testimonials, and performance results to impress clients. The conversation also touches on the current job market and the importance of having a side hustle and being adaptable in the face of layoffs. The speaker encourages listeners to reach out for support and offers resources like a WhatsApp group and medium articles.br br Takeawaysbr -Meta Blueprint is not just about passing the test, but about the hard work that comes after.br -Case studies, testimonials, and performance results are crucial for impressing clients and securing high-paying gigs.br -Having a side hustle and being adaptable is important in the current job market.br -Establishing an agency and pitching services on platforms like Upwork can provide job protection and income stability.br -Networking and seeking support from others in the industry can be beneficial for professional growth and success.br br Chaptersbr 00:00 Introduction to Meta Blueprintbr 02:24 Personal Story: Helping a Friend Start a Side Hustlebr 04:49 The Importance of Starting at the Bottombr 06:16 Meta Blueprint as a Foundation for Problem Solvingbr 07:42 The Power of Testimonials and Case Studiesbr 09:06 Adapting to Automated Platforms with Meta Blueprint Knowledgebr 10:36 Starting a Side Hustle for Job Protectionbr 12:01 The Importance of Going the Extra Milebr 13:26 The Shift Towards Entrepreneurshipbr 15:17 The Need for Support and Collaborationbr br Yousaf Yunes is the CEO Lead Founder Principal at YRV Dynamics, with more than 15 years of expertise in the advertising industry. He’s garnered a Top Rated Plus status on Upwork, earning a perfect job satisfaction score of 100 with twenty-one 5-star reviews from his Upwork clients. Yousaf earned certifications in Google Search and YouTubeVideo and holds dual Blueprint certifications in Meta’s planning and buying. Yousaf has also won the Monty McKinney Award for the Institute of Advanced Advertising Studies (IAAS).