- When we first established Sports Business Simulations, we launched the new site on June 22, 2003 and got just three unique visitors all day long. I had the stupid idea that if you build it -- the website with sim games -- they will come. I realized within one day I was totally wrong. In my quest to find answers to improve our traffic I discovered for myself an event that I at first wasn't sure I should go to, but then was glad I did. That event was Ad-Tech. Distributed by Tubemogul.